Lawyers: finally, digital marketing that understands your world.
Your clients research carefully before making contact. Your content needs to survive that scrutiny, reflect your firm's expertise, and rank for the terms that matter. We handle content, authority, and ads as one compounding strategy built around how legal clients actually search.
Healthcare
Clinical, allied health, medical devices
Legal
Law firms, family, commercial, immigration
In business since 2000
Global client base
Complex industry specialists
Intelligent Link Building for Google & AI
Why it works
Three channels. One compounding strategy.
The reason most marketing budgets underperform isn't the channels: it's treating them as independent. Content, authority, and ads are designed to reinforce each other. The longer we work together, the better everything performs.
Content
Pages that answer what your clients actually search for
Expert-written content that explains complex services clearly, placed on your site and editorially relevant publications to build topical authority across your practice areas.
Authority
Links and citations that tell Google and AI you're the expert
Strategic link building that gives content the power to hold rankings against better-funded competitors. The same signals that rank in Google now drive AI citation too.
Ads
Paid campaigns that work because the foundation is already strong
Meta and Google campaigns built into a website that already converts. Every dollar goes further when organic trust is already established with your audience.
Each investment compounds the last. Strong content earns links. Links make content rank. Rankings reduce the ad spend needed to stay visible. That's why our longest-running clients don't need to outspend their competitors.
Our approach
Most agencies get the order wrong.
Law firms burn budget on ads before their content earns trust, and build content before their domain is strong enough to rank. We start with the foundation.
01
Fix the foundation
Make your content the best answer to the searches that matter
We identify which pages should rank for which searches, then make them genuinely better than what's currently winning. No guesswork: built on what competitors already rank for.
02
Build authority
Give your content the power to hold rankings
Strategic link building that signals to Google and AI platforms that your firm is the trusted source. Without this, content improvements rarely stick against well-funded competitors.
03
Then scale with ads
Run paid campaigns into a website that already converts
Meta and Google campaigns perform when the underlying site is strong. We don't run ads into weak pages. We build the foundation first so every ad dollar works harder.
Skip a step and you're competing on spend alone. We don't let that happen.
Published Work: Legal
Legal content we've written and placed
Below is a sample of legal content we've produced and had placed on third-party publications. Each piece is written for a specific audience, optimised for a specific keyword, and placed on an editorially relevant site.
A practical guide to growing an immigration practice through search and content. Covers keyword strategy for visa services, building authority with international audiences, and why content that explains complex migration pathways converts better than generic legal advertising.
A clear-language explainer for Australians who've been injured and don't know where to start. Walks through the claims process, evidence requirements, and timeframes: the kind of top-of-funnel content that earns trust before someone picks up the phone.
A QLD-specific guide to the first legal steps after separation, covering property, parenting arrangements, and when to get professional advice. Written to answer real search queries people type at their most vulnerable, prioritising clarity over legal jargon.
How estate planning firms attract clients at the moments that matter: life events, inheritance, and business succession planning. Content built around the questions people ask before they realise they need an estate lawyer, not just when they're already in crisis.
A strategic look at how employment lawyers compete in crowded city markets. Covers keyword selection for workplace rights content, building topical authority across unfair dismissal and employment contract queries, and positioning against bigger competitors.
How it works
Three steps. We handle everything.
Low effort for you, high quality for your audience. We research, write, and submit. You just review and publish.
We identify your content gaps
We map which keywords your competitors rank for that you don't, then design topic ideas that fit your audience and have real traffic potential.
We write a publication-ready article
Our team produces a complete piece, typically 800–2,000 words, thoroughly researched, and accurate to the relevant jurisdiction or technical domain.
You check + We publish.
You review the text, always required for regulated work (legal, medical or engineering). Sign off and we'll make it live for you and help it get ranking in Google.
From our team
We write about what we do, and do what we write about
Our team shares real insights on SEO, conversion, and digital marketing. Here's a sample of what we've been putting out lately.
Clients love our work
What our clients say
We work with businesses that have real complexity to explain. Here's what some of them say about working with us.
We initially employed Matter Solutions for Google Ads services but soon expanded to Facebook Ads and the creation of a full Digital Marketing Strategy. I really appreciated the team's extensive research, educational approach, easy to follow instructions, and how they were able to tie together all aspects of Digital Marketing Strategy, from Conversion Rate Optimisation of Key Pages, to SEO and overall Advertising tactics and strategy.
AS
Andrew Splatt
Solicitor, Splatt Lawyers
This company is more than a typical digital agency: they act as true partners to your organisation. This professional organisation will work to your requirements and act proactively, suggesting best methods and not afraid to steer you in the right direction. I cannot recommend Ben, Victoria and the team highly enough.
KL
Katrina Locke
Strategy, Ontex Healthcare
Genuine results. Ben is a scientist when it comes to marketing. Measure it, improve it. It works. No hand waving and woo woo!
WM
Will McLay
Principal Lawyer, Securator Legal
About Matter Solutions
We drive digital growth for businesses with complex products and services.
Most agencies avoid hard industries. We built our entire practice around them. Engineering, healthcare, legal: these are the niches where content has to be accurate, where trust takes time to earn, and where getting it wrong has real consequences.
That's exactly where we thrive. Our team combines deep research with sharp writing to produce content that holds up under scrutiny from specialists, and still converts the people who aren't.
Whether you want quality content placed on your site, or a proper conversation about your SEO: we're a straightforward agency that'll tell you what you need to hear.
Expert help: Talk to us about your SEO or Google Ads
If you need more organic or paid traffic from a complex market, let's have a no-obligations conversation. We'll tell you honestly what's possible and what it takes.
Book a free call
Video: Link building that compounds
A real campaign. Nine months of measurable SEO growth.
We're here to help. Our entire approach centers on doing things that MATTER for our clients. There are always trade offs but having a team that can make wise decisions means we're radically effective digital marketers.
We write about what we do, and do what we write about
Our team shares real insights on SEO, conversion, and digital marketing. Here's a sample of what we've been putting out lately.